Derrick Small

Digital Resume

I’m a results-driven leader with a proven ability to bridge creative strategy and marketing expertise. With over 20 years of experience, I’ve honed my skills across communications, digital marketing, multimedia production, and experiential storytelling.

From crafting innovative campaigns to leading cross-functional teams, I thrive on delivering impactful, high-quality work that connects brands with their audiences. Whether managing large-scale events, producing multimedia experiences, or driving data-informed decisions, my focus is always on blending creativity with strategy to achieve meaningful results.

Campaign Strategy

Digital Marketing

Hybrid Events & Experiences

Multimedia Production

Management

Federal Reserve Bank of San Francisco

  • Drove 5k+ registrants overseeing marketing campaigns and live event production of high-vis tech-related seminars.

  • Achieved a 93% audience expansion across channels and increased conversions via strategic email marketing.

  • Attained 17K+ mentions and reached 330M users, leveraging digital marketing tactics to amplify press relations.

  • Saved $100K in ad costs and boosted active users by 20% in six months via the Social Media Ambassador Program.

  • Boosted web traffic by 300%, leveraging a data-driven approach to digital marketing focused on content optimization.

  • Developed strategy for immersive experiences to promote the SF Fed corporate events.

  • Launched new Zip Code Economies podcast episodes –100k+ downloads.

  • Produced and Boosted registrants by 75% for the second Ask the SF Fed hybrid event.

  • Captured 2M+ users and 10K+ clicks with a 12.99% CR in a Recruitment Marketing Pilot.

  • Engaged 200K students with TikTok influencers, broadening brand reach and visibility.

Zip Code Economies is one way that the SF Fed seeks out real-time perspectives from the people we serve. The stories and lessons from Zip Code Economies help us develop a richer understanding of the economy and underscore the power of shared experiences across communities.

Lead Generation

Press Relations

National Comms Strategy

Event Marketing Campaigns

International Trade Administration | Department of Commerce

  • Improved lead gen efforts by 2x, leveraging digital audit insights to secure a 20% budget increase for paid advertising.

  • Earned 200+ media mentions across multiple countries via a press campaign related to an India-based flagship event.

  • Empowered 150+ staff with social media lead-generation skills, bolstering the company's thought leadership program.

  • Increased large-scale conference attendance by 20%+ YoY, connecting SMEs to global opportunities in 20+ countries.

  • Advised U.S. SMB Tech, Education, Consumer Products, and Healthcare exporters on market entry strategies.

  • Drove community development at the Virtual B2B Expo, recruiting 450+ international buyers from 51 markets.

  • Developed the Export Nation Podcast.

  • High-level recognition/award for delivering high-impact communications strategies for offices nationwide.

Export Nation provides informative and educational content highlighting America’s export experts and trade-related news, successes, events and insights.

eCommerce

B2B & B2C - Digital Marketing

Film Production

D.S. Artistry Productions

  • Won and successfully managed 30+ contracts through effective negotiations and relationship management.

  • Executed an eCommerce strategy, resulting in a 5% improvement in sales conversion for an Internet Service Provider.

  • Increased revenue by 15%, supporting the B2C sales of internet services through targeted marketing and SEO.

  • Directed smart tablet and Wi-Fi product launch campaigns – overseeing graphic design and digital marketing.

  • Increased Merchant Coop Store web metrics 2014 to 2015: New Users: 1000+%, Sessions: 700+% Pageviews: 285%

Marketing & Advertising

Community Relations

Public Affairs

Photojournalism

U.S. Marine Corps

  • Directed 200+ PR and community outreach events, fostering relationships with 50+ media outlets.

  • Reported campaign impacts to leadership, tripling digital outreach of 60k+ leads for improved recruitment.

  • Amplified lead-gen events by 200%, boosting recruitment contracts and promoting the employer value proposition.

  • Secured 2,000 qualified recruitment contracts through strategic marketing and ad placements.

  • Supervised a team of 12 public affairs specialists, spanning roles from graphic design to community development.

  • Managed Partner Communications with creative and PR agency J. Walter Thompson

  • Managed the Educators Workshop program, fostering strong ties with hundreds of schools nationwide.

  • Received Merit Award for Professional Excellence in Print and Photojounalism.

  • Mail Call Actor R. Lee Ermey

    Mail Call Actor R. Lee Ermey

  • Squad Automatic Weapon

    Squad Automatic Weapon

  • National Military Family Association