Derrick Small
Digital Resume Accompaniment
I’m a results-driven leader with a proven ability to bridge creative strategy and marketing expertise. With over 20 years of experience, I’ve honed my skills across communications, digital marketing, multimedia production, and experiential storytelling.
From crafting innovative campaigns to leading cross-functional teams, I thrive on delivering impactful, high-quality work that connects brands with their audiences. Whether managing large-scale events, producing multimedia experiences, or driving data-informed decisions, my focus is always on blending creativity with strategy to achieve meaningful results.
Marketing Campaign Strategy & Media Production
Federal Reserve Bank of San Francisco
Campaign Strategy
Digital Marketing
Hybrid Events & Experiences
Multimedia Production
Management
Experience
A Space Designed to Inspire
The Experience Center is more than a room—it’s a stage for innovation. Every detail is crafted to immerse guests in our story, showcase the impact of our work, and spark the conversations that shape what’s next.
Where Ideas Come to Life
Step inside and you’ll find:
Immersive storytelling through interactive displays and media walls.
Flexible, people-first design that transforms seamlessly from intimate conversations to large-scale presentations.
Thoughtful hospitality where every detail—from flow to food—enhances the experience.
Built for Connection
This is where clients, partners, and teams come together. A place to explore, collaborate, and imagine new possibilities. Every visit is tailored, every story is alive, and every interaction is designed to leave a lasting impression.
Always Evolving
The Experience Center is not static—it grows with us. As new campaigns, creative work, and initiatives emerge, the space transforms, ensuring it always reflects the best of who we are today and where we’re going tomorrow.
Zip Code Economies is one way that the SF Fed seeks out real-time perspectives from the people we serve. The stories and lessons from Zip Code Economies help us develop a richer understanding of the economy and underscore the power of shared experiences across communities.
EmergingTech Economic Research Network
The EERN campaign highlighted the Federal Reserve’s Economic Education & Regional Network, transforming complex economic insights into experiences that resonate with diverse communities.
I shaped the campaign through strategy, production, and creative storytelling—designing flagship events, aligning content across teams, and ensuring every touchpoint was clear, accessible, and engaging.
Impacts:
Elevated awareness of the EERN mission within and beyond the Federal Reserve System.
Produced high-impact events that deepened trust and stakeholder engagement.
Established a framework for future campaigns blending education, storytelling, and experiential design.
Other Productions
Communications Strategy
Department of Commerce | International Trade Administration | U.S. Commercial Service
Lead Generation
Press Relations
National Comms Strategy
Event Marketing Campaigns
Export Nation provides informative and educational content highlighting America’s export experts and trade-related news, successes, events and insights.
Trade Winds Highlights
Phenix Technology Client Success
Creative Tent Client Success
The International Trade Administration: Exports Made Easy
Other contributors include Greg Thompson, Paul Matino, and Melissa Grosso.
Link: Click Here
Global Waste and Recycling Markets
Notable emergent commercial opportunities for the waste management and recycling sector are available and likely to increase over a medium to long-term .
Link: Click Here
Marketing & Multimedia Production
D.S. Artistry Productions
eCommerce
B2B & B2C - Digital Marketing
Film Production
Served as the series producer for Summer Stages under MVMT in contract with City Parks.
Director
Producer/Director
Line Producer under MVMT
Producer
U.S. Marine Corps
